Pathfinder International magazine which is a UK military resettlement and community publication distributed to over 25,000 military personnel, veterans and families each month has launched their campaign for the National Armed Forces Day Main Event in Scarborough from June 24-26.
Pathfinder is an official media partner of the event and as such will be handing out their Armed Forces Day Special Issue and a set of four postcards produced specially for the event.
The campaign is entitled “Greetings from Scarborough”.
Each postcard holds the QR code to direct people to the digital June 2022 version of the magazine.
There are 4 to collect, one for the Royal Navy, one for the British Army, one for the Royal Air Force and one in support of Veterans.
Pathfinder editor, Mal Robinson, who has been the lead on the campaign said, “we are proud official media partners for what will be a fantastic and huge event over three days. With that in mind, we wanted to come up with something that would interlink the spirit of being beside the seaside, reduce magazine wastage by distributing a greater percentage of postcards than magazines (although plenty of magazines will still be available for the traditional reader) and open up Pathfinder to the veteran’s community and wider public and encourage readers, old and new, to utilise and learn how to use digital technology such as QR codes.”
Pathfinder is committed to social inclusion and education and we have included the following instructions for our readership on how to utilise the postcard and enjoy Pathfinder’s June edition in an environmentally friendly and efficient manner.
How to use a QR code
A QR code is a barcode system graphic which allows you to open files on your smart phone by scanning the pixelated graphic using your phone’s camera.
All you need to do is open your camera and face your camera towards the graphic.
Once the QR code has been acknowledged by the device, a pop up banner will appear. You will need to click on this to open the digital June 2022 version of Pathfinder International magazine.
If this does not happen, please go to your settings and ensure you have Scan QR code available. To do this visit settings, then camera and slide the scan QR codes slider to green.
You can also take a picture of the QR code graphic on the postcard and open up the photo as you would normally do in pictures in the photos app. From there you can click the Live Text icon in the bottom corner of the screen. Text the QR code and the pop up banner should appear.
Greetings from Scarborough 2022!
The Armed Forces Day Special Issue of Pathfinder International can also be viewed by clicking on this link – https://bit.ly/PFJun22
